Dynamic Mapping

 

Dynamic Mapping is a technology most conventionally used to produce direct mail pieces with personalized maps and turn-by-turn directions from the recipient’s home to the advertiser’s venue of choice.  This new age method for customer conquest and prospecting has incredible utility for new locations and places that are difficult to reach. 

In your quest for new customers, a highly compelling direct mail piece incorporating a dynamically personalized map is one of the best routes you could take.  The ability to showcase to a customer the distance and drive time between their residence and your venue gives incredible perspective and convenience to their decision making process.   For customer acquisition, in-actives and new locations, direct mail with dynamic mapping will likely provide a vastly improved return-on-investment when compared to campaigns leveraging the conventional approach.