Dynamic Imaging

Dynamic Imaging is technology used to personalize images within graphic arts applications, including digital printing, email and personalized URLs.  This incredibly leading edge capability is most commonly used in variable data based direct mail campaigns, though it is becoming conventionally applied in both email marketing and PURL projects. BrighDart is happy to provide Dynamic Imaging printing services

The great part about dynamic imaging is there is usually an astounding difference in campaign response when it is used.  There are many factors that come into play, including the audience, messaging, offer and other facets, but in the general sense, this technology will often improve the return-on-investment of a direct mail or email campaign.  It is safe to say few things are as compelling as one’s own name sophisticatedly embedded in the graphic design of a marketing piece.