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NEWSFLASH Direct Mail…by itself is great. But... What if we could use the power of the web to take your marketing campaign to the next level? We will, and we can, using Cross Media Marketing.
Call us today about adding a Personalized Website to your next campaign. See how we can track response, collect customer info and increase your Return-on-Investment.
Market Smart…with BrightDart
What is 1:1 Personalization 1:1 Personalization is the ability to individually address each mail piece you send out. Also, a recipient’s name can be placed anywhere on your mail piece, including incorporating that name into an image, or having it appear as though as part of any image in your piece.
Personalized URLs (PURLs) PURLs are the ability to direct your recipient to a personal web page that is created just for them. The personal web site is populated with their name and any other personal information available in the data used for your mailing.
Personalization and PURLs are just two ways to help drive customers to your products and toward making a purchase. In short, personalization increases your ROI.
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